BY ROY ALBERT ANDRADE, K1LLER, Inc.
HUNTSVILLE, ALABAMA - All-Star National Hockey League goalie Mike Smith of the Calgary Flames is collaborating with LINE-X, a global leader in protective coatings, in a new ad to show yet another way LINE-X's protective coatings can go #OutsideTheBedliner by protecting garage doors from rain, snow, dust, dents and even – hockey pucks. The collaboration is being promoted through television commercials, print ads, radio, digital web banners, social media, and bus stops this week in Canadian and U.S. markets.
"As a pro goalie, I know the damage a puck can do to a person and a lot of different surfaces, including garage doors," says Mike Smith. "We had some of the same problems growing up so when I found out that LINE-X provides protection against snow, rain, wind and even a hard slap shot, I was excited to be involved with this humorous campaign."
"We know our Canadian customers take hockey very seriously, and we'd never want to let a little snow, sleet, rain or debris to get in the way of kid's enjoyment of the nation's favorite pastime," said Dennis Weese, president of LINE-X. "Our protective coatings started in the automotive industry, but have since become a group of very diverse products that provide some of the best protection to just about any surface, including garage doors."
Shawn W. Anderson