BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - Blink Fitness, New York-based fitness brand, announced this morning, its latest campaign #BEYOU, to celebrate the lesbian, gay, bisexual, transgender, and Questioning (LGBTQ) community for Pride Month. Blink Fitness is not only recognized as value-based fitness brand, but a gym that welcomes everyone and has collaborated with the Gay Men's Health Crisis (GMHC), to remind its guests to embrace who you are – no matter your gender, sexual orientation, shape, athletic abilities, or otherwise.
"Blink Fitness is proud to partner with the GMHC during this significant time for the LGBTQ community. We're excited to share our voice and perspective with an organization that understands the importance of embracing self-expression and individuality in a fun, uplifting way," said Todd Magazine, Chief Executive Officer of Blink Fitness. "Blink has always advocated for the powerful emotional benefits of exercise – celebrating how confident and strong it can make people feel in their own skin."
Blink Fitness is working with Olivia Anthony, a New York based designer who creates art through her collections and empowers women to make a statement, to introduce a limited edition #BEYOU workout hoodie. For every hoodie sold, Blink Fitness will donate a membership to GMHC.
"Our goal at GMHC is to empower a healthy lifestyle for all as we work to end the AIDS epidemic," said Cub Barrett, VP of Communications and Marketing at GMHC. "The partnership with Blink Fitness was a natural alignment for us as we continue to spread positivity and foster a space for those in the LGBTQ community to feel comfortable and empowered to be themselves."
"With World AIDS Day quickly approaching, we created a new HIV/AIDS donation guide that offers tips on donating credit card rewards to a number of HIV organizations directly, which you might want to link to as well. Our "Guide to donating to HIV/AIDS awareness" also provides readers with information about where their purchases can further support AIDS efforts. We provide a list of businesses where consumers can donate simply by making a purchase, like Amazon and Starbucks, so making a difference is as easy as enjoying a fresh cup of coffee," said Blake Hughes, Outreach Communications, at CreditCards.com.
Shawn W. Anderson