BY ROY ALBERT ANDRADE, K1LLER, Inc.
LAS VEGAS, NEVADA - Caesars Entertainment Corporation (NASDAQ: CZR), the world's most geographically diversified casino-entertainment company, owner and operator of over 50 casinos and hotels, including seven golf courses under various brands, announced it penned a definitive agreement with the Buena Vista Gaming Authority. The Buena Vista Rancheria of Me-Wuk Indians of California ("Buena Vista Tribe"), through its enitity, the Buena Vista Gaming Authority, will bring a new 71,000 square-foot Harrah's-branded facility to Northern California. Their definitive agreement furthers Caesars Entertainment's plan to expand its brands into new markets.
"This agreement with the Buena Vista Gaming Authority advances our growth strategy to expand the reach of our brands into new markets and reinforces our over 20-year history working with tribal partners," said Mark Frissora, President and CEO of Caesars Entertainment. "We expect our Harrah's brand and Total Rewards network to increase the earnings potential of the property while generating incremental revenue for Caesars Entertainment without significant capital investment."
"We're excited to partner with Caesars Entertainment to bring the Harrah's brand to our gaming project," said Rhonda L. Morningstar Pope-Flores, Chairwoman of the Buena Vista Rancheria of Me-Wuk Indians. "Harrah's is a world-class brand that is known for offering a fun gaming atmosphere with unparalleled customer service. We're confident that it will attract more people to our destination."
Shawn W. Anderson