BY ROY ALBERT ANDRADE, K1LLER, Inc.
MIAMI, FLORIDA - The legendary mega-burger chain with the blue covered roofs, and two orange semi-circular buns enclosing its name was founded in 1953. A businessman named Keith G. Cramer, who owned a carhop restaurant, and his father-in-law, Mathew Burns, from Long Beach, California, opened Insta-Burger King on July 28, 1953 in Jacksonville, Florida. The duo acquired rights to George Read's Insta-Broiler, hence the name, Insta-Burger, and began selling their mouthwatering burgers for $0.18 apiece. David Edgerton, and James McLamore, two highly-educated men from Cornell University with School of Hotel Administration degrees, became franchisees, opening a number of Insta-Burger King restaurants, and innovated the American retail food industry by flame-broiling their beef patties.
Eventually, David, and James, respectfully, renamed the company, Burger King, and franchised the fast food restaurant mercilessly throughout the Sunshine State in 1959. The WHOPPER® was a huge success, and quickly became their signature sandwich. To improve customer relations, they started Whopper College in 1963, and established a golden-crowned brown-bearded robe-wearing character to symbolize the company's strength in the fast food business. In 1967, the Pillsbury Company, a food processing business, purchased Burger King, and in 1989, Grand Metropolitan, a British manufacturing, and property conglomerate, acquired the Pillsbury Company. Later, the Grand Metropolitan merged with Guinness Nigeria PLC to become Diageo. In 2002, TPG International, a leading globe private investment firm, purchased Burger King for $1.5 billion dollars. Not long after, TPG took Burger King Corp. public., and in 2012, 3G Capital, a multi-billion dollar global investment firm took a big bite to become a major shareholder of the fast food chain.
Halloween is around the corner, and spending forecasts on costumes, especially candies, and decorations, is expected to reach as high as $9.1 billion dollars. With that in mind, BURGER KING® will host "Scary Clown Night" at select locations. Those being, Los Angeles, California; Miami, Florida; Boston, Massachusetts; Austin, Texas and Salt Lake City, Utah. Those wishing to participate in "Scary Clown Night" should arrive visit the select BURGER KING® restaurants listed below dressed as a clown from 7 p.m. till closing time on October 31 to claim their free WHOPPER® sandwich. “We don’t usually talk about clowns,” said Alex Macedo, President, North America, for the BURGER KING® brand. “But for this Halloween, come dressed as a clown to eat like a king.”
OFFER DETAILS: Valid for the first 500 guests wearing a clown costume. Offer valid for one WHOPPER® Sandwich, no substitutions. One per guest. Not valid with any other coupon, discount or offer. Not valid on drive-thru. This offer redeemable only at the limited restaurants in Boston, Massachusetts; Miami, Florida; Los Angeles, California; Austin, Texas and Salt Lake City, Utah listed below. Validity of clown costume to be determined by BURGER KING® restaurant personnel in their sole discretion. Participation may vary by restaurant. Void where prohibited. No cash value. Not valid on BURGER KING® App mobile orders. TM & © 2017 Burger King Corporation. All rights reserved. Valid 7PM to close on 10/31/17.
*Participating Miami, Boston, Los Angeles, Austin and Salt Lake City Restaurant locations: 1101 Washington Ave, Miami Beach, FL; 259 Cochituate Rd, Framingham, MA; 545 N Victory Blvd, Burbank, CA; 3001 Montopolis Drive, Austin, TX; 3975 W 4700 S, Salt Lake City, UT
Guests are encouraged to post their scary clown costume and tag @BurgerKing with #ScaryClownNight.
Shawn W. Anderson