BY ROY ALBERT ANDRADE, K1LLER, Inc.
HACKETTSTOWN, NEW JERSEY - Right now, a 30-second M&M brand commercial staring Danny Devito is appearing on various computer screens and monitors around the world in advance of its airing, Feb. 4, on NBC, during the first quarter of Super Bowl LII. M&M'S has been an iconic brand for over 75 years, and produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. In the 30-second commercial, Danny Devito asks Todrick Hall, YouTube star, actor and singer, "Do you want to eat me?" – and Hall responds by shaking his head in disgust.
"When casting for a human that embodies the personality of our Red M&M'S spokescandy, we were looking for someone who is known for having a sarcastic sense of humor and know-it-all wit – Danny DeVito was the perfect human match," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We hope our fans will be entertained by how we bring Red together with an iconic celebrity in a way that's never been done before. We often collaborate with social influencers to create and share branded M&M'S content in their own colorful and fun way," says Miazga-Bedrick. "This time, we flipped our approach and surprised Todrick Hall's fans with an unexpected appearance in our Super Bowl LII commercial."
Shawn W. Anderson