BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - ED is Ellen Lee DeGeneres' American lifestyle brand. For those who are unaware who Ellen DeGeneres is, she is an American television host, comedian, actress, writer, and producer. She was born January 26, 1958 in Metairie, Louisiana. She is of French, Irish, English and German descent. The 5'7" blonde made her mark in show business as a stand-up comic in the 80s, and starred in two television sitcoms in the early 90s, stemming to the 2000s. Ellen, and The Ellen Show. Now, among many of her renowned accomplishments, she is running an American lifestyle brand, ED, inspired by her iconic style, values and personality. ED was launched in 2015, and has experienced tremendous success thanks to Ellen DeGeneres' partner, Christopher Burch, CEO of Burch Creative Capital.
As of this writing, Essential Brands has entered into a licensing agreement with the ED Ellen DeGeneres brand. Under the agreement, Essential Brands will work with the ED brand to produce an exciting collection of loungewear and sleepwear. Richie Adjmi stated, "We are proud to enrich our portfolio of prestige brands with the addition of the ED Ellen DeGeneres brand. The licensing agreement is aimed at strengthening our brand portfolio and top line growth, which is part of my vision for Essential brands. Using the fresh colors, motifs and assets of the ED brand opens excellent opportunities for creating quality sleepwear and loungewear. I am therefore very happy and excited to announce this partnership, and look forward to collaborating with ED on future projects."
Robert E. Huerta