BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - In climatology, when the snow melts, Cycas revoluta leaves unfurl, kids decorate eggs, sun rays blanket the Northern, and Southern Hemispheres, it's a good indication that it's Spring. However, this season, Jennifer Lopez, 48, will be the face of Guess Jeans Spring 2018 advertising campaign.
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” explains Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual,” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”
Paul Marciano joined Guess?, Inc. 36 years ago, and stepped down as the CEO of the company in 2015, giving Victor Herrero a crack at the corporate title. Guess?, Inc. started out as a jeans company, and unexpectedly turned into a global empire. Today, Guess?, Inc. designs, advertises, distributes, and licenses its lifestyle collection of denim, watches, and other related consumer goods around the world. Guess?, Inc. directly operates 945 retail stores in Europe, Asia, and North and South America. With as many records as Jennifer Lopez has sold, 75 million to be exact, Guess?, Inc. is bound to make some serious noise.
Shawn W. Anderson