BY ROY ALBERT ANDRADE, K1LLER, Inc.
NICOSIA, CYPRUS - While some people may call him a live entertainer, a rapper, and a record producer, other people are calling him a businessman, and nobody knows better than Hammers Hill. DeAndre Cortez Way, internationally known as Soulja Boy, has partnered with Hammers Hill, an online fashion company that specializes in street attire, and is experiencing much success as the company witnesses sales growth in record-breaking numbers throughout Europe. The company's fashion line consists of hoodies, t-shirts, crew-necks, caps and sunglasses. These types of products are available online at www.HammersHill.com.
Born July 8, 1990 in Chicago, Illinois, Soulja Boy, 27, moved to Batesville, Mississippi in 2004 and convinced his father to provide a recording studio to launch his musical career. He used SoundClick, a music-based social community with 3.4 million members and over 60 million page views per month, helping him establish a serious fan base. Moving forward, he established S.O.D Money Gang, his imprint, and violently gunned for success.
In 2007, Michael "Mr. Collipark" Crooms met with Soulja Boy, and was impressed with the 17-year-old's marketing mind. Not long after, Soulja Boy signed a multi-faceted agreement, and released released his snap-dance debut hit single, "Crank That (Soulja Boy)," under the Atlanta-based Collpark Music record label with Interscope Records distributing the album. Soulja Boy climbed to the number one spot on the Billboard Hot 100 with debut hit single, "Crank That (Soulja Boy)," thanks to 144,00 digital downloads, and received a nomination at the 50th Annual Grammy Awards for best rap song, but lost to Kayne West's "Good Life" featuring T-Pain. However, on December 10, 2007, the Recording Industry Artist of America certified "Crank That (Soulja Boy)" as a platinum single.
Since 2007, Soulja Boy has continued to shake up the music industry, and currently remains one of the most prominent rappers of his generation. After the success of his debut studio album, "SouljaBoyTellem.com," he dropped "iSouljaBoyTellem," and on January 3, 2009, ranked number 43 on the Billbaord 200 for 36 weeks. He released another studio album titled, "The DeAndre Way," under the Callipark Music imprint, and on December 8, 2010 hit the peak position of 90 for six weeks on the chart. Since then, he has been running the game under his label, SODMG Records, and hasn't stopped making money, guess that's why he is known now as "The Money Machine."
Shawn W. Anderson