BY ROY ALBERT ANDRADE, K1LLER, Inc.
WHITE PLAINS, NEW YORK - Heineken announced this morning that it will kick off its "Summer of Soccer." Heineken recently launched a U.S. marketing campaign titled "Cheers to the Unexpected," which includes the celebration of all the unexpected moments in soccer, both on and off the field. The brand has been recognized around the 2018 FIFA World Cup and on the heels of the announcement that the Unites States will host the 2026 tournament alongside Canada and Mexico.
"We've got some of the biggest soccer fans globally, and with rapid growth taking place right here in the U.S., continuing to invest in the sport by expanding the breadth and depth of our key partnerships is top priority," said Felix Palau, Senior Vice President of Marketing at Heineken. "Heineken is the number one beer brand associated with soccer in the United States and as our relationships with ICC and MLS continue to drive popularity and engagement, nothing makes us happier than bringing fans closer to the game they love, with Heineken in hand."
Shawn W. Anderson