.BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - The Coca Cola Company, the world's largest beverage company, purchased Glacéau on May 25, 2007 for $4.2 billion in cash, and since than, has made Jennifer Aniston the brand ambassador of Glacéau smartwater®. Photos of the American actress, businesswoman, and producer are featured in ads captured by photographer Tom Munro. Glacéau smartwater® has the appropriate amount of added calcium, potassium, and magnesium to deliver a distinct crisp taste.
“Our consumers love the delicious, pure taste and sleek packaging of smartwater, providing balance and refreshment to accompany progress through everyday journeys,” said Caroline Kibler, Group Director of smartwater. “This campaign celebrates the authentic role smartwater has in Jennifer Aniston’s life, a partner as she moves through both relatable and aspirational moments of progress – from fitness to fashion to dinner with friends.”
Shawn W. Anderson