BY ROY ALBERT ANDRADE, K1LLER, Inc.
LOUISVILLE, KENTUCKY - Reba McEntire, 62, American singer, songwriter, actress, and record producer is the first music megastar to role play Colonel Harland Sanders. Beginning January 28, globally-known music superstar, Reba McEntire, will be featured in ads airing on television, and computer screens nationwide to promote Kentucky Fried Chicken's new Smoky Mountain BBQ fried chicken.
"With Reba's southern roots and entrepreneurial spirit, she truly embodies the values of the Colonel and the crowd-pleasing flavor of our Smoky Mountain BBQ," said Andrea Zahumensky, CMO, KFC U.S. "The pairing of a universally loved music legend like Reba with a universally appealing flavor like Smoky Mountain BBQ makes what I like to call 'Smoky Mountain Magic.'"
The multi-faceted "Queen of Country," McEntire, is the first female celebrity to play the role in KFC's rotating Colonel advertising campaign, and truly enjoys eating fried chicken, making her the perfect celebrity to promote KFC's authentic southern-inspired flavors. "I grew up with Kentucky Fried Chicken. It's part of my story, and I'm so excited to now be part of theirs," said McEntire. "I've held a lot of roles in my life – sort of like the Colonel himself – but this is certainly the most unique one yet."
Shawn W. Anderson