BY ROY ALBERT ANDRADE, K1LLER, Inc.
PITTSBURGH, PENNSYLVANIA - The Kraft Heinz Company (NASDAQ: KHC) has announced it will air two 30-second ads during the Super Bowl LIII, the first time in company history, featuring two of its brands: the legendary PLANTERS and brash newcomer DEVOUR. PLANTERS is one of the biggest snacking brands in America and DEVOUR, a new brand, has turned up the heat on the frozen foods aisle since its launch in 2016. The 30-second spot from VaynerMedia, A full service digital agency, will air during the game’s second quarter.
“There’s no bigger stage than the Super Bowl to kick off the year and showcase our PLANTERS and DEVOUR brands,” said Eduardo Luz, Kraft Heinz’s Global Brand Officer and Chief Marketing Officer of the U.S business. “We couldn’t be more excited for fans to see the bold, creative approaches that each brand will take on Super Bowl Sunday.”
Shawn W. Anderson