BY ROY ALBERT ANDRADE, K1LLER, Inc.
ATLANTA, GEORGIA - This month, Mercedes-Benz launched the Mercedes-Benz Collection, offering the broadest range of any luxury vehicles for any driver who prefers variety and convenience of a subscription service. A collaboration between Mercedes-Benz USA, Mercedes-Benz Financial Services USA and Mercedes-Benz dealers, Mercedes-Benz Collection, gives subscribers the option to switch between various types of automobiles depending on their needs or lifestyle. The service is currently available in two cities: Nashville, TN and Philadelphia, PA.
"We're always looking to stay ahead of our customers' needs and wants, as well as to bring new people to the brand," said Dietmar Exler, president and CEO for MBUSA. "We know there is a market opportunity for people who would like the ability to move in and out of vehicles, depending on what they need or want at a particular point in time, or who don't want to own a vehicle right now. That's why we are excited to test the waters with Mercedes-Benz Collection."
"Customer's appetites are changing when it comes to how they access products and services, and our financial and mobility services are evolving to fit those demands. Adding Mercedes-Benz Collection's subscription services to our product portfolio is a natural fit," said Geoff Robinson, vice president, Mercedes-Benz Financial Services USA LLC. "We are working to provide one of the most diverse offerings in the market today and expect to learn a lot from this pilot."
There are three tiers in the program – Signature, Reserve and Premier – with prices ranging from $1,095 to $2,995 per month (depending on city/level).
Shawn W. Anderson