BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - American singer-songwriter, record producer, philanthropist, and actor, Bon Jovi, and acclaimed French winemaker, Gérard Bertrand, have agreed to launch a premium rosé wine label, Diving into Hampton Water. Bon Jovi's son, Jesse Bongiovi, former Notre Dame football player, along with a close companion, coined the name, Hampton Water, and the brand was born. Bon Jovi and Jesse were introduced to Gérard Bertrand by a mutual friend, and the three brainstormed to create a unique rosé.
"We'd tried rosé from everywhere," says Jesse. "But when we visited Gérard, we realized that there is an entire coastline in France that is producing some of the best-kept secrets on Earth."
"We just hit it off immediately," Bon Jovi reports of their first meeting. "We found that we shared a love of family, food, friends, and of course, great wine and great music."
"For me the connection between wine and music is organic," says Gérard Bertrand. "I want to create a link between the emotions that spark off a great song and good wine. They elevate each other."
Bon Jovi states, "Creating this wine with Gérard was just as creative as collaborating with another songwriter, Gérard uses his talents and wine knowledge just like a gifted musician. And working with my son on this has been an amazing experience."
Shawn W. Anderson