Pamela Anderson teams up with The National Limousine Association's Ride Responsibly™ and Promoting Awareness, Victim Empowerment
BY ROY ALBERT ANDRDE, K1LLER, Inc.
NEW YORK, NEW YORK - There is a ball of confusion regarding the dissimilarities between ride-sharing companies, such as, BlancRide, and ride-hailing companies, such as, Uber, and Lyft. Ride-hailing typically involves a global taxi technology company like Uber or Lyft, and a consumer with their company's mobile transportation app. When a consumer requests a ride, an Uber or Lyft driver is made aware of the pickup location through the customer's phone's GPS, and delivers the customer to the destination they entered on the app. Ride-sharing normally involves an app, and also connects drivers with passengers, but deals strictly with carpooling services. The National Limousine Association's Ride Responsibly™ (www.rideresponsibly.org) and Promoting Awareness, Victim Empowerment (PAVE) have teamed up with American-Canadian actress, model, sexual violence survivor, Pamela Anderson, to produce a public service campaign.
A short film titled "The Signs," starring Pamela Anderson draws attention to sexual assaults that have resonated among ride-hailing scenarios, and raises multiple questions if these types of incidents were contributed by the lack of criminal background checks for drivers. "The astounding number of tweets that referenced #MeToo and #uber was absolutely frightening, and disheartening to say the least," said Gary Buffo, President of the National Limousine Association (NLA). Continued Buffo, "It is time to recognize that these services are simply unsafe, and pose an inherent threat to anyone using them, due to the blatantly insufficient background checks that Transportation Network Companies (TNCs) use. Our partner, PAVE, has been instrumental in our campaign to inform the public about the dangers these services pose. Together, we are actively working to compel safety measures that will prevent these crimes."
Angela Rose, Founder and Director of PAVE, noted, "through our work with survivors, we have always been aware that cases of sexual assault and harassment can occur just about anywhere. Unfortunately, this now includes ride-hail apps such as Uber and Lyft, which is why we have partnered with the National Limousine Association and Pamela Anderson. It is critical that everyone be made aware of the risks associated with ride-hailing apps and PAVE is excited to support this campaign with best practices and tangible safety tips. It's important to note that no matter how many safety tips you practice, it is never your fault if someone harms you." Rose continued to say, "While we are so proud of the #MeToo movement and all of the brave men and women that have come forward, we are constantly working to bring an end to these crimes."
"When I first embarked on my quest to raise awareness about the safety risks associated with ride-hailing apps, I had no idea of the frequency or disturbing nature of the incidents," said Pamela Anderson. "The reaction to our first campaign was inspiring, and also disheartening, as many voices came to the surface echoing the sentiment, #MeToo. Action, however, is more effective than a hashtag, and it is critical that we take the next step, demand justice for victims and force ride-hail apps to ensure our safety in their vehicles. Fingerprint-based background checks are a simple step that these transportation providers can take, and it is beyond me why this practice isn't commonplace in 2018. These apps are optimized for predators and will remain so until common sense safety measures are put in place."
Shawn W. Anderson