BY ROY ALBERT ANDRADE, K1LLER, Inc.
BEVERLY HILLS, CALIFORNIA - HSBC Bank USA, N.A. (HSBC), an American subsidiary of UK-based HSBC, and SoftBank Robotics America (SBRA), a worldwide leader in robotics solutions, have announced their roll out of Pepper®, starting in its iconic Beverly Hills, Ca location. This morning, clients in Beverly Hills will be greeted by Pepper, standing ready to answer questions and provide a memorable banking experience. Pepper is the world’s first social humanoid robot able to recognize faces and basic human emotions.
“Los Angeles has a thriving and rapidly growing tech sector. As such, we’re excited to be able to bring a digitally enhanced retail banking experience to our customers in Beverly Hills,” said Pablo Sanchez, Regional Head of Retail Banking and Wealth Management (RBWM) for HSBC in the U.S. and Canada. “We’re focused on developing the ‘branch of the future,’ and our use of Pepper in our flagship branch in NYC has streamlined branch operations, delighted our customers and enabled our bank staff to have deeper, more high-value customer engagements.”
“While Los Angeles is the undisputed entertainment capital of the world, we feel it’s about time the banking customer experience be just as fun and engaging,” said Jeremy Balkin, Head of Innovation for HSBC. “Los Angeles is becoming a tech innovation hub in its own right, and this is one of the reasons we feel it’s incredibly important to bring Pepper into our Beverly Hills branch and further transform the US retail banking customer experience.
Since HSBC first launched Pepper, the bank has seen ATM transaction volumes increase, a notable rise in new credit card applications and there’s been record foot traffic through its flagship branch at 452 Fifth Ave – most importantly, according to Balkin, “the smiles on the faces of people and customers banking is priceless.”
Shawn W. Anderson