BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - BUXOM, the cosmetics brand known for high-pigmented eyeshadows, plumping lip-glosses and lipsticks is welcoming Shay Mitchell to their family. Shay Mitchell is a Canadian actress, model, lifestyle blogger, entrepreneur and author with other 19 million followers on Instagram. Shay Mitchell rose to prominence starring as Emily Fields, a fictional character created in 2006 by author Sara Shepard, in the hit television series Pretty Little Liars. She has a combination of characteristics that make her the perfect Global Creative Brand Ambassador for BUXOM Cosmetics.
"I've kept BUXOM products in my makeup bag for years and I can't wait to share my love for the brand," said Mitchell. "I'm obsessed with beauty and excited to help BUXOM move into new makeup categories that I love and use every day." One of her many projects as Global Creative Brand Ambassador was inspired by her signature look.
"Shay Mitchell is a trendsetter who never fails to make a bold fashion statement, confidently speak her mind, or share her passion for adventure—fully embodying everything BUXOM stands for as a brand," said Betty Kim-English, Senior Vice President Global BUXOM. "We are thrilled to have a unique partnership with Shay, who we plan to partner with closely to help grow BUXOM globally, build brand awareness, and attract new customers."
Shawn W. Anderson