BY ROY ALBERT ANDRADE, K1LLER, Inc.
HOLLYWOOD, CALIFORNIA - Sinclair Broadcast Group, a publicly traded American telecommunications company and one of the most diversified television broadcasting companies in the country, is going to launch 'The Look: All Stars,' an hour-long make-over beauty competition hosted by actress Tori Spelling. The show will air June 24th across their CW and MyNetwork affiliates. The Look: All Stars provides fashion industry artists a platform to elevate hair, and make-up by showcasing the latest in beauty tools, products, and fashion trends. The show will highlight natural aptitude, entitling fashion icons, and beauty legends to pass on their expertise to viewers.
"I've been in the Fashion, Beauty and Media landscape for quite some time, and I have not seen anyone come up with such a great concept before - one that really fills the needs of working on all elements of 'style,' bringing them together so well. Casting best-in-class competitors and carefully chosen celebrities, top social influencers, and stars of the beauty world, I am very excited to be leading this project at Sinclair, and looking forward to seeing it come to life with our partner, DreamVenture Productions" - Rida Khan, Head of Fashion, Beauty & Lifestyle Programming, Sinclair.
Shawn W. Anderson