BY ROY ALBERT ANDRADE, K1LLER, Inc.
NEW YORK, NEW YORK - Viacom, Inc. is a media conglomerate headquartered in the United States, and home to leading cable networks like MTV, Nickelodeon, VH1, Comedy Central, CMT, TV Land, and BET. Columbia Broadcasting Station (CBS), a broadcast television network, formed Viacom, a separate entity, after the fact that the Federal Communications Commission prohibited CBS from conducting cable television, and syndication operations. The FCC prevented cross-ownership between national television networks, and cable television systems, which eliminated competition in television programming marketplace. This in fact, would weaken not only CBS, but, the control that other national broadcast television networks, such as, American Broadcasting Company, Inc. (ABC), and National Broadcasting Company, Inc. (NBC), have over program production, and distribution rights. This lead to the financial interest, and syndication (Fin-syn) rules of 1970. A law, that limited monopoly power over television programming.
Viacom, Inc. became a publicly traded entity in 1971. It didn't waste any time. It began domestic, and foreign television programming syndication activities. Today, Viacom's global media brands consist of approximately 700 million subscribers in over 180 countries, and over 500 digital media properties. Yesterday, Viacom publicized that Kelly Day, a Penn State University alumni, and former chief business officer at AwesomenessTV, will head the media company's digital studio unit as president. Starting November 20, 2017, she will report to Viacom President, and Chief Executive Officer Bob Bakish. “Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” said Bakish. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
Shawn W. Anderson