BY ROY ALBERT ANDRADE, K1LLER, Inc.
LOS ANGELES, CALIFORNIA - America's largest dog walking & dog care app, Wag!, co-founded in 2015 by brothers Joshua and Jonathan Viner, has recruited veteran technology executive Hilary Schneider as Chief Executive Officer, and has raised $300 million from the SoftBank Vision Fund. The pet service industry, calculated to be a $69 billion market in the U.S, and $180 globally, is undergoing growth, giving Wag! even mores reasons to expand their company. "We're thrilled to have a strategic partner in SoftBank, and welcome their experience scaling leading technology companies through their global vision and operating expertise," said Joshua Viner.
"We're also delighted to have recruited Hilary to join as CEO. Her track record in successfully building a number of consumer technology brands, combined with her love of dogs, makes her a perfect partner for us," said Jonathan Viner.
"I'm pleased to be joining the talented Wag! team," said Schneider. "Josh and Jon have built a nationally loved brand that enables the joy of pet parenting with an easy to use app. As the pet care industry experiences unprecedented growth, and with the SoftBank Vision Fund as a new investment partner, we look forward to enhancing our technology and service offerings to enable more people to keep their dogs happy and healthy."
Jeffrey Housenbold, SoftBank Investment Advisers Managing Partner, said, "The SoftBank Vision Fund invests in entrepreneurs who are leveraging the latest technology to transform existing industries and create new ones. Wag! is a clear leader in the rapidly growing global market for pet care services, and we're delighted to support their mission and team."
Shawn W. Anderson