BY ROY ALBERT ANDRADE, K1LLER, Inc.
WINNIPEG, MISSOURI - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is a leading supplier of instant tickets to over 60 lottery and charitable gaming organizations worldwide. Pollard Banknote applauds the Missouri Lottery on the success of its Marilyn Monroe™ Scratchers game which was introduced to the public on February 26, 2018. The Missouri Lottery was established in 1985. Since 1986, the Missouri Lottery has generated more than $5.9 billion for the state and public education. Lottery players have won more than $13.1 billion in prizes and retailers have earned more than $1.3 billion in commissions. The Lottery's promotional campaign for the Marilyn ticket included social media and radio advertising. A life-size Marilyn standee made an appearance at 205 retail locations in the State of Missouri. The five dollar multi-scene ticket gives players the chance to collect three different photos of the Hollywood legend, and win up to $100,000.
"We are excited to bring Marilyn Monroe™ to market in Missouri," said Sina Aiello, Vice President, Marketing for Pollard Banknote. "We were honored to be able to attend one of the pre-launch events to see the Lottery's amazing promotional support in action. With the appeal of the brand, plus the exciting events the Lottery is offering, Marilyn is proving to be a hit in Missouri."
"The aspirational and glamorous attributes that Marilyn represents have attracted and engaged a variety of players in Missouri," said May Scheve Reardon, Executive Director of the Missouri Lottery. "We've received great excitement and participation from both retailers and players, and the ticket is nearly sold out already!"
Shawn W. Anderson